Echinacea purpurea 'PowWow® White' (Coneflower) is an outstanding new cultivar with a compact habit and summer-long display of medium-sized, pure white flowers surrounding a gold cone. A well-matched companion to 'PowWow® Wild Berry', these PowWow® Echinacea cultivars put out an amazing number of flowers that keep the butterflies coming into your garden. A great plant for the habitat garden.